SUMMARY
Looking for creative and unique content? Content that is based in research and statistics, cuts through the clutter, and delivers results? More than 10 years of content creation, web design, social media, graphics design, and Internet marketing experience. Skilled at coming up with innovative ways to improve overall function, appearance, and marketability of all printed and digital marketing materials.
EXPERIENCE
Marketing Copywriter
Oct 2016 – Present
Digitech Systems, LLC
• Keep up to date on market trends and best business practices in order to communicate these messages to the Value Added Reseller (VAR) base across various media formats and platforms, including white papers, bimonthly eNewsellers, website posts, and social media posts
• Content creation of all printed materials including infographics, product sheets, brochures, direct mailers, and advertisements
• Content and graphical concept creation for all animations, video testimonials, and other multimedia projects
• Work with end users to write and develop case studies, video testimonials, and quotes
• Manage all lead generation activities, including the re-purposing of existing content to submit to various media outlets to generate leads and drive traffic through various channels
• Manage, research, coordinate, and attend trade show events to drive lead generation activities
• Compile analytics and make recommendations on social media conversations, lead generation, and trade show activities
• Mentor and lead other members of the marketing team
• Review and edit all marketing materials for consistent voice, typos, and outdated information
New Media Specialist
Dec 2013 – Oct 2016
Digitech Systems, LLC
• Led the design, building, and implementation of a custom WordPress migration of the internal website
• Managed, wrote, and uploaded content for the website
• Maintained, updated, and implemented new web features on all external and internal websites
• Improved site traffic by 10% by optimizing website navigation
• HTML email campaign template creation and management
• Training of non-technical staff on proper use of the CMS, SEO, and HTML email templates
• Compiled analytics and made recommendations from all channels on a quarterly basis
• Content and graphical concept creation for all animations, video testimonials, and other multimedia projects
• Developed graphics for a variety of projects including print as needed
• Reviewed and edited all marketing materials for consistent voice, typos, and outdated information
Webmaster
Jan 2007 – Jan 2009 & Feb 2010 – Nov 2013
Webcom Communications, Corp
• Led WordPress installation, migration, and implementation across over 17 sites
• Trained non-technical staff on proper use of the CMS, SEO, and HTML email templates
• Managed Facebook, Twitter, LinkedIn, and YouTube presence
• HTML email campaign template creation, execution, and list management
• Improved eNewsletter open rates by 50% with the addition of guest bloggers
• Led implementation of a custom Banner Management System to automate digital advertising
• Led implementation and integration of custom of eCommerce solution
• Ran monthly web meetings, reported analytics from all channels, provided web updates, and reviewed best practices with staff
• Managed web forms and database content
• Provided in-house IT support for all office staff
• Monitored the web server for problems and resolved issues
Web & Marketing Specialist
July 2009 – February 2010
Reseller Marketing Services – a Westcon Group Joint Venture
• Designed, created, and developed HTML email marketing campaigns for Westcon Group
• List and database management for email marketing
• Email campaign tracking and reporting
• Site maintenance for 15 micro-sites
• Designed and created printed marketing collateral, signs, banners, and event materials
Webmaster & Graphic Designer
January 2009 – July 2009
Independent Consultant
• Designed, created, and developed websites and multiple email marketing campaigns for various clients
• Designed and created web graphics and logos for various clients
• Set up and management of social media presence for various clients
• Provided SEO implementation and training
Webmaster & Marketing Coordinator
April 2004 – December 2006 & Seasonally 2008 – 2011
Anderson Farms
• Wrote, designed, and developed all advertisements, brochures, marketing materials, direct email campaigns, and website content
• Designed and implemented new website design
• Coordinated SEO and other web partnerships
• Coordinated print production for direct mailings
• Coordinated, planned, and worked trade show events
• Attended outside events and took photographs as needed for marketing materials
EDUCATION
Metropolitan State University of Denver
December 2003
Denver, CO
B.A., Journalism – Public Relations
New Horizons Colorado
December 2005
Denver, CO
Career training in web & graphic design software
TECHNICAL SKILLS
Languages
• HTML
• CSS
Software
• Adobe Creative Cloud 2017 – Dreamweaver, Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, Audition
• CMS – WordPress Content Management System Implementation Expert
• Web Analytics – Google Analytics, Plesk, Urchin
• Email Campaign Management – Constant Contact, Pardot, G-Lock Easy Mail, Tailored Mail
• Microsoft Office Suite – Word, Outlook, Publisher, PowerPoint, Excel, Access
• Google – Google Webmaster Tools, Google Search Console
References available upon request